

Our team

Overview
Flavio is a PhD researcher in Tourism at the University of Lisbon, affiliated with the TERRITUR program at the Centre for Geographical Studies. Master’s degree in Tourism with a focus in Management from the Graduate Program in Tourism at the Federal Fluminense University. Additionally, he has a postgraduate degree in Tertiary Education Learning and Teaching (Pedagogical Year) from Candido Mendes University and a Bachelor’s degree in Tourism from the Faculty of Tourism and Hospitality at Federal Fluminense University.
Flavio is a Researcher at LABCONS, the Laboratory of Behavioral Studies in Tourism, and reviewer for esteemed tourism journals, including PASOS Revista de Turismo y Patrimonio Cultural, among others.
Flavio has over 14 years of professional experience in tourism, including more than 3 years in management positions. He has worked with diverse hospitality companies, revenue management, transportation companies, tourism agencies, market research, consulting projects, and as a university MBA lecturer.
Courses
- MA Tourism, Hospitality, and Event Management: Strategic Approach in Marketing Planning for Hospitality
- M.Sc. Digital Marketing: Project Management and Leadership
- B.Sc. (Hons) Business and Management: Business Seminar 3 – Professional Practice
- B.Sc. (Hons) Business and Management: Critical Analysis with English for Academic Purposes 1 & 2
- B.Sc. (Hons) Digital Marketing and Social Media: Brand Identity
- M.Sc. Digital Marketing – Digital Marketing Communications
- M.Sc. Digital Marketing – Global Marketing Management
- Global MBA – Marketing and Business Environment
- M.Sc. Digital Marketing – Strategic Marketing Management
- MSc Digital Marketing – Consumer Behaviour (3 groups)
- BSc (Hons) International Business and Management – Strategic Management
- BA (Hons) Tourism and Hospitality Management – Personal & Professional Development & Communications
- BSc International Business and Management – Entrepreneurship and Innovation (2 groups)
- Professional Certificate: Digital Marketing
- University of Roehampton – MSc Global Logistics and Supply Chain Management – Global Strategic Management
- Uninettuno-MSc-Psychology – Cognitive Processes and Technologies- G1 – Marketing, e-business, e-commerce
- BSc (Hons) International Business & Management G3 – UCA – BSc – International Marketing
- BA (Hons) Tourism and Hospitality Management – Consumer Marketing
Areas of expertise
- Tourism Marketing
- Consumer Behaviour
- Revenue Management
- Behavioural Economics
- Behavioural Pricing
Awards and honours
- 4000 nights as a Revenue Manager of Gem Accommodation.
- Distinction as a Vice-President on consulting projects on Pacto Consulting Company.
Publications
- Souza-Neto, V. R., Lacerda, P. H. F., Oliveira, J. L. S., & Santos, F. A. N. (2025). Teoria do turismo: percepções e utilidade para acadêmicos e profissionais brasileiros. Instituto de Investigación Social y Turismo, Universidad de La Laguna.
- do Nascimento Santos, F. A., & Souza-Neto, V. (2022). Price Fairness. Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing.
- Santos, F. A. N., Mayer, V. F., & Marques, O. R. B. (2020). Dynamic pricing and price fairness perceptions: A study of the use of the Uber app in travels. Turismo: Visão e Ação, 21, 239–264. Universidade do Vale do Itajaí.
- do Nascimento Santos, F. A., Vavdinos, N., & Martinez, L. F. (2020). Progress and prospects for research of Wine Tourism in Portugal. PASOS Revista de Turismo y Patrimonio Cultural, 18(1), 159–170.
- do Nascimento Santos, F. A., Nune, M., & Mayer, V. F. (2020). Revenue management and yield management: Differential pricing in tourism and challenges of price fairness perception.
- Santos, F. A. N. (2019). A promoção do turismo LGBT na cidade do Rio de Janeiro: O consumo e a utilização dos espaços na cidade.
- Santos, F. A. N., Mayer, V. F., & Nunes, M. (2018). Revenue management e yield management: Precificação diferencial no turismo e desafios da percepção de justiça. Associação Nacional de Pesquisa e Pós-Graduação em Turismo – ANPTUR, XV Anais ANPTUR 2018.
- do Nascimento Santos, F. A., Machado, J. D., & Mayer, V. F. (2018). O efeito framing e a percepção de valor e de preço: Uma análise sobre a decisão de compra do turista em um quarto de hotel no Rio de Janeiro. CULTUR: Revista de Cultura e Turismo, 12(1), 7–30.
- Santos, F.A.N (2018). O preço é justo? Um estudo sobre as percepções de consumidores e turistas sobre a precificação dinâmica de um aplicativo de mobilidade urbana.
- Santos, F.A.N (2018). Percepção de preço e valor no Bondinho do Pão de Açúcar-RJ: Um estudo sobre a percepção do turista sobre o preço do ingresso.
- Santos, F.A.N., Mayer, V.F., & Marques, O.R.B (2017). Preço certo ou preço justo? Precificação dinâmica em serviços turísticos e os desafios da percepção de justiça.* XIV Anais ANPTUR.*
Research interests
- Decision Making Process
- Consumer & Tourist Behaviour