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BSBI  

BSBI  

Overview

Expand your current knowledge and explore the latest marketing trends, while forming your own ideas of an industry which has innovation at its core. Learn the sharp critical thinking and bold creativity needed to develop engaging campaigns, ensuring your products and services stand out against the competition.

In this programme, students will start their studies in Barcelona, Spain, with an option to complete their programme at BSBI in Berlin, Germany. BSBI is proudly partnered with CETT Barcelona School of Tourism, Hospitality and Gastronomy. This programme will be accredited by UNINETTUNO and taught at CETT`s campus in Barcelona.

Secure your place on this programme by applying today for 2023 intakes- Find out how to apply here.

What will you experience?

This MA programme covers key marketing topics to provide you with a good understanding of the field. Additionally, it has been designed to capture the dynamic global changes happening across the market, particularly as new countries become major consumers. 

You’ll also have the option to tailor the course to your specific interests with elective subjects in the second semester and will learn through a practical and interactive teaching approach. This will give you the opportunity to discuss new concepts with your tutors and classmates.

The course is delivered on-campus with full access to state-of-the art facilities. Students will also have additional access to course and reading materials via the UNINETTUNO platform.

Why study this programme?

This master’s degree is tailored to develop strategic management competencies especially for the marketing sector. You will acquire the most relevant and up-to-date skills and learn how to increase your employability and boost your career, enabling you to move on to more senior positions in your field.

European Credit Transfer and Accumulation System (ECTS)

You will earn a master’s degree with 90 ECTS. This helps student mobility in the EU when it comes to transferring credits from one higher education institution to another.

Who should take this programme?

Our college attracts candidates with visions of becoming future business leaders on the global stage. Therefore, proactive and ambitious individuals who are motivated to acquire the practical skills needed to lead effective marketing campaigns are ideal candidates for this 18-month degree programme.

Course Price

2023 INTAKES

Programme delivered in English or Spanish:

Price: €12,000 

Special launch offer: Up to 40% off your fees** until June 2023

*With the option to move to Berlin after 12 months. Students who take the Spanish route have the option to complete their studies in Barcelona or Berlin. If the student chooses to finish their studies in Berlin, they will need to pass an English test.

**Terms and conditions apply. Find out more here.

The School's admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.

Programme Structure

This programme consists of three terms (10 weeks each) and a term of dissertation (12 weeks).

During its first term, the MA in Strategic Marketing will cover fundamental topics such as marketing communications, consumer behaviour and research, and strategic marketing management. On the second and third term, you will be able to choose from a range of elective subjects to steer your course of study towards the most relevant path for you.

Students will also attend modules on academic research methods alongside your master’s degree subjects. On your final term, you will research and prepare a dissertation on a topic of your choice.

Teaching takes place Monday to Saturdays, during morning, afternoon, or evening sessions.

The modules of this programme are offered and delivered on campus. Students will also have additional access to course and reading materials via the UNINETTUNO platform.

Modules
  • Strategic Marketing Management
  • Marketing Communications
  • Consumer Behaviour and Research
  • Cross-cultural Management
  • Project Management and Leadership
  • Global Marketing Management
  • Research Methods and Dissertation

Learning Outcomes

Graduates will be able to:

  • Develop and evaluate marketing strategies
  • Research and understand consumer behaviour within marketing campaigns
  • Utilise appropriate tools to determine and develop customer profiling
  • Develop relevant messaging strategies
  • Develop and implement effective communication strategies
  • Apply factual and conceptual knowledge of marketing to complex situations
  • Understand a wide range of techniques and methodologies used in marketing management

Download factsheet

Career Progression

Whether you want to work in the private, public or charity sector, the MA in Strategic Marketing will give you the necessary skills to help you to progress in your industry as an expert marketer. With your new understanding of marketing, you could also set up your own business or pursue further studies.

*With the option to move to Berlin after 12 months. Students who take the Spanish route have the option to complete their studies in Barcelona or Berlin. If the student chooses to finish their studies in Berlin, they will need to pass an English test.

The School's admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.

  • Minimum age: 21
  • Academic qualifications:
    • A three-year bachelor’s degree from a recognised institution in a related discipline.
    • High-school certificate.

If you do not have a bachelor’s degree, but you have another academic qualification such as an HND or a Level 5 Diploma and/or professional experience, you are also welcome to apply. Your acceptance might be subject to successfully sitting an entrance test and an interview.

  • English language requirements:
    • IELTS 6.0 (no less than 5.5 in any component), equivalent Password Test, PTE Academic (both in test centre and online accepted) 50 + score, TOEFL IBT or equivalent (e.g. Test of English for International Communication (TOEIC), Test of English as a Foreign Language (TOEFL), Trinity's Integrated Skills in English (ISE): ISE I (B1) for BAF with *Pass in each component; ISE II (B2) for all Master and BA courses with *Pass in each component; ISE III (C1) for DBA with *Pass in each component.
    • Duolingo test with overall score of 95+
  • English proficiency requirements can be waived for:*
    • Native English speakers, applicants who completed their education in English (such as a high school diploma or IB)
    • Applicants who completed their undergraduate degree in English in an English-speaking country.  
    • Medium of Instruction letter for a qualification awarded within the last 5 years. 

  • West African Senior School Certificate (WAEC) as proof of English for applicants from West Africa, namely Nigeria, Ghana, Liberia, Gambia and Sierra Leone (with conditions*).

    WAEC English Language component must be at level C6 or above.

*According to the Università Telematica Internazionale UNINETTUNO admission criteria.

Spanish language requirements:

  • B2 level of the common European framework
  • Spanish proficiency requirements can be waived for:

- Native Spanish speakers, applicants who completed their education in Spanish (such as a high school diploma or IB)

- Applicants who completed their undergraduate degree in Spanish in an Spanish-speaking country

You can apply now to study with BSBI! It’s quick and easy, here’s how it works:

  1. Create an account here
  2. Select the programme and intake you want to apply for
  3. Complete all sections of the online application
  4. Submit online application
  5. Our Admissions Team will liaise with you with regards to next steps

This programme is now available to study in Barcelona, Spain. If you are interested in an international, multi-city education, please submit an enquiry, choosing the correct programme and location on offer.

Do you need to know more? You’ll start your studies in Barcelona, Spain, with an option to complete the programme at BSBI’s campus in Berlin, Germany. If you want to learn more, visit our dedicated page to this international study experience.

International Study Experience

The Virtual Student Lounge

BSBI offers you the opportunity to attend our Virtual Student Lounge to help you gain an insight into life at the school. Through a video call consultation, you’ll be able to get a virtual campus tour, learn more about our programmes, bursaries and scholarships, and get answers to any questions you might have regarding the admission procedure.

You’ll also be able to discover more about living and studying in Europe’s start-up capital, Berlin and find out more about the services on offer at BSBI.