Dr. Okan Tansu
With over 15 years of experience as an academic and communications consultant, Dr. Okan Tansu is a dynamic expert in the field of communication and technology.
Our team
Overview
With over 15 years of experience as an academic and communications consultant, Dr. Okan Tansu is a dynamic expert in the fields of communication and technology. Holding a PhD and multiple certifications, including Neuromarketing, Metaverse, and E-learning, he is passionate about exploring the impact of digital transformation and digitisation on e-learning, digital marketing, and social media. He shares his insights and knowledge with students, clients, and audiences around the world.
As the creator and owner of the first private Metaverse University Campus, My University @ Metaverse, Dr. Tansu has pioneered an immersive and interactive education and training environment, hosting lectures and events within a virtual space. Now under the BSBI umbrella, this initiative continues to evolve as a pioneering project in educational innovation.
He also teaches courses in User Experience, Social Media and Mobile Marketing, Metaverse Marketing, Digital Transformation, International Management, and Web 3, where he designs and develops engaging, relevant, and future-focused curricula and learning content.
As a keynote speaker, trainer, author, and board member, Dr. Tansu leverages his distinguished industry reputation and international network to provide strategic, professional, and credible solutions and insights to organisations and sectors worldwide.
Areas of Expertise
- Metaverse.
- Biometric Research.
- Digital Marketing.
- Digital Transformation.
- User Experience.
- Digital Management.
- Project Management.
Research Interests
- Artificial Intelligence (AI).
- Metaverse.
Publications
Books
Dr. Tansu, O. (2018).
Digicrimination – Those Are the Good Times: A New Type of Discrimination That Came with Digitization.
Peter Lang AG.
Dr. Tansu, O. (2019).
From 4P to 4C and Now to 01000001 01101100 01100101 01111000 01100001: The End of the Conventional Marketing Era.
GRIN Verlag, Munich.
Articles
Dr. Tansu, O. (2021).
Digicrimination in Covid Times.
In P. Lang (Simon Bacon, Vol. Ed.), Transmedia Cultures (pp. 167–172). Oxford.
Dr. Tansu, O. (2022).
Pandemics and Consumer Behavior, Mutation of the Old Virus… It Strikes Again in a Society with a New God.
In Nova Science Publishers (Ed.), Pandemics and Consumer Behavior (pp. 101–114). New York.
Dr. Tansu, Okan. (2003).
September 11: Early Thoughts on the Imbrication of Security, ICT, and International Relations.
Perspectives on Global Development and Technology, 2, 77–93.
DOI: 10.1163/156915003322649635.