Last week, students from Berlin School of Business and Innovation (BSBI) visited London as part of their study experience for the MA Fashion Retail Luxury Management course.
Over five days, the group of students took part in a number of activities including taking classes on strategic planning, consumer needs and behaviour, advertising and PR, branding, sales and promotion.
After learning about these topics in the classroom, the students spent time around London reviewing specific examples of how these techniques work and are used in real life. They were then tasked with creating a detailed presentation for an integrated promotional campaign to be judged by a panel of lecturers from BSBI and LCCA.
Accompanied by Imad Guenane, External Examiner for UNINETTUNO at BSBI, the students also had the opportunity to experience the buzz of London Fashion Week. This was the first time that the students had the opportunity to take their learning outside of Germany. They welcomed the chance of coming to London and intend to share positive feedback with their fellow students in Berlin.
BSBI would like to thank all those who contributed in creating this opportunity for the students.