Location: Alte Post · Karl-Marx-Straße 97-99 · 12043 Berlin Germany

Position: Marketing Officer

About BSBI

Berlin School of Business and Innovation´s mission is to educate students to effectively shape the future and become excellent leaders of tomorrow in an ever-changing business world. It also aims to teach students to understand how businesses function and how economic success is generated. BSBI offers industry-relevant programs that focus on the development of practical entrepreneurial skills necessary for professional success. Located in the heart of Berlin, we are an international business school that offers academic excellence. We are a member of Global University Systems (GUS) and provide unlimited career opportunities for its students and staff.

Role summary

Assisting the Marketing team in the creation of both online and offline marketing campaigns including, but not limited to, creating and optimising email marketing campaigns, producing promotional material such as brochures and factsheets, managing the content of the website and maintaining healthy relationships with the wider marketing team (PPC team, SEO team, Affiliates Team, Copywriters, Designers and Developers) as well as key stakeholders. Continually displaying in-depth knowledge of marketing good practice and translating ideas across all channels, in line with lead targets and ROI.

The Marketing Officer will also take a hands-on role in measuring ROI, ensuring that campaigns are optimised and completed on time as well as tracked and monitored.

Key activities & responsibilities

• Supporting the senior members of the team in the development and execution of all marketing campaigns – online and offline.
• Providing research and understanding business strategy, our industry, competitors, key drivers and environment.
• Delivering ROI on marketing and sales revenue targets
• Achieving lead generation targets across all channels
• Improving consumer journey across all touch points for both prospective and current students
• Liaising with external partners to support in dual branded marketing communications and activities
• Supporting and delivering ad hoc projects for the marketing team and group brands based on business needs and dependent on performance.
• Integrating the social media and PR teams in line with all marketing activities
• Liaising with the design, copy and brand teams to ensure brand consistency and delivery of all campaigns creatively
• Working closely with Academics and key stakeholders alongside the rest of the Marketing team to develop engaging positioning for current/new programmes within the marketplace, both in Germany and internationally
• Working effectively with the wider marketing department, including creative designers, copywriters and other marketing executives and managers to develop creative revenue-focused campaigns

Qualifications, knowledge, skills and experience required

Qualifications/Education – Marketing Degree (or equivalent)

Knowledge/Skills

• Good communication skills, both written and verbal in English and German (both B2 and higher)
• Attention to detail
• Effective project and time management skills
• Self-starter with drive and determination
• Strong administration and organisational skills
• Team worker
• A high standard of computer literacy – Microsoft Office, Power Point, etc.
• Ability to manage several tasks at the same time
• Comfortable with working under pressure and towards targets
• Events (desirable but optional)

Experience

2+ years’ experience in a marketing-related role

Online marketing experience (social media, content management, Google Ads, paid social, email marketing) and offline (print ads, outdoor campaigns, etc.)

CRM and Data Management experience

The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.

There is an expectation that all employees will maintain the values of the Group and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.

There will be an occasional need to undertake business travel between our locations in Germany (Berlin and Hamburg)

What we offer

• A highly talented, dynamic and international team
• An inspirational way of working in a fast-paced environment and a high impact to shape our brand
• Variety of tasks with plenty of potential for personal growth and career development
• Opportunities to participate in internal courses and seminars.
• Room for sharing your own ideas and their implementation.
• Up to 30 days’ vacation per year (starting at 27 plus one accrued for every completed year).

How to apply

Please send your CV and letter of application to: bsbi.recruitment@berlinsbi.com.

Candidates must have the right to work in Germany. BSBI is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

The post holder may be asked to undertake different or additional duties in line with business requirements at the request of their line manager.

There is an expectation that all employees will maintain the values of the company and the Group it belongs to and will comply with the code of conduct as well as equality and diversity, health and safety and safeguarding policies.

We look forward to receiving your application!