With a background in computer science and multimedia/virtual reality design and front-end development for healthcare and medical education, transport and infrastructure management and as senior creative, Jürn-Christian Hocke headed some of the most famous premium global automotive, fashion, beauty, FMCG and luxury brand campaigns. Over the span of 15+ years he has built, trained and led teams of digital creatives at the top end of creative industry and corporate environment. He has guided tomorrow's leading creatives and innovators - both in educational institutions and corporate environments.