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Overview

As a truly global institution, BSBI is constantly striving to bring new opportunities and challenges to its students. Our mission is to help you grow in your studies and career. Thus, in this course you will learn through a practical and interactive teaching approach, discussing pioneering changes while developing your understanding of digital marketing concepts.

Berlin School of Business and Innovation is in partnership with University for the Creative Arts (UCA), a Gold Standard institution under the Teaching Excellence and Student Outcomes Framework (TEF). As a result of this partnership, BSBI is able to offer the MSc in Digital Marketing. UCA is an acclaimed creative institution in the UK that ranks highly in all three of the major UK league tables. The university has also been ranked 13th out of all UK universities in the Guardian League Table 2020; and ranked no.7 in the 2021 Guardian League Tables for Business, Management & Marketing.

Secure your place on this programme by applying today for 2022 intakes - Find out how to apply here.

What will you experience?

BSBI has your professional success at heart. Our modern teaching methods and lectures will equip you with the necessary tools to overcome future challenges in the business world and become a leader in digital marketing industry. To do that we feature top German and UK industry professionals as some of our lecturers, and we also welcome faculty from all over Europe.

Why study this programme?

At BSBI, we take a sincere interest in your professional development and growth. We will help you expand the scope of your ambitions and provide you with the skills and confidence to turn them into reality. This course helps you to expand your current knowledge and explore the latest digital marketing trends while developing your own concepts of digital marketing.

Who should take this programme?

Our college attracts candidates with visions of becoming future business leaders on the global stage. Thus, proactive and ambitious individual who are motivated to acquire the practical skills needed to lead effective marketing campaigns are ideal candidates for this 18-month degree programme.

Course Price

Tuition fee: €8,000

The School's admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.

Programme Structure

This 18 month MSc Digital Marketing programme consists of four terms. During its first three terms the programme will cover fundamental topics such as marketing communications, consumer behaviour and research, and strategic marketing management. Students will also attend modules on academic research methods and will study the German language alongside their master’s degree subjects. In your final term, you will research and prepare a dissertation on a topic of your choice.

Modules
  • Strategic Marketing Management 
  • Digital Marketing Communications
  • Consumer Behaviour 
  • Cross-cultural Management
  • Project Management and Leadership
  • Global Marketing Management
  • Study Methods
  • Research Methodology
  • German Language studies

Learning Outcomes

Upon successful completion of the course graduates will be able to:

  • Understand how the specific features of marketing work together to inform strategy and operations in a range of digital marketing business contexts
  • Display a critical awareness of current issues and new insights in digital marketing businesses informed by the forefront of academic and professional practice
  • Plan and manage their learning and ongoing professional development by making appropriate use of professional networks, opportunities, and research publications

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Career Progression

Whether you want to work in the private, public or charity sector, the MSc Digital Marketing programme will give you the necessary skills to help you to progress in your industry as an expert marketer. With your new understanding of digital marketing, you could also set up your own business or pursue further studies. 

  • Delivery: Online
  • Duration: 18 months
  • Intakes
    • 2022: February, May, October
  • Awarding Body: Degree awarded by University for the Creative Arts
  • Price: €8,000

The School's admissions process is subject to the Consumer Contracts (Terms and Conditions). Information on your Right of Withdrawal and our Refund Policy can be found in the BSBI study agreement.

Minimum age: 21

Academic qualifications: Strong undergraduate degree from a recognised university. If you do not meet the academic requirements, you may be assessed on relevant work experience. You must have at least 3 years of management experience. 

English language requirements: 

  • IELTS – minimum OS 6.0 (with min 5.5 in each component) or equivalent test (i.e. Password Test, PTE, TOEFL IBT)
  • Applicants who achieved a bachelor’s degree or above* from a recognised university (according to NARIC), where the Method of Instruction was entirely in English (teaching and assessment) must submit a Medium of Instruction Letter
  • Canadian nationals who have completed a bachelor’s degree at an English-speaking University must submit a Medium of Instruction Letter
  • West African Certificates (WAEC AND NECO only) with a minimum of C6 in English and issued within the last 5 years. Kenya Certificate of Secondary Education (KCSE) is also accepted with an overall grade C or above. For Tanzania and Cameroon, we request an IELTS (or equivalent certificate).
  • Cambridge IGCSE, Cambridge AICE certificates
  • International Baccalaureate Diploma can be accepted if: English Syllabus A: Standard or Higher Grade 4, or above and English Syllabus B: Standard Grade 5 or Higher Grade 4, or above
  • Nationals of a majority English speaking country who have taken their academic qualifications in that country, do not need to sit an English test ( Antigua and Barbuda, Australia, The Bahamas, Barbados, Belize, Dominica, Grenada, Guyana, Ireland, Jamaica, Malta, New Zealand, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago, UK and USA

*Above bachelor’s degree can be postgraduate certificate, postgraduate diploma, master’s degree, etc.

Here is a list of the basic computer system software and hardware requirements to use for the Online Delivery, which is based on Canvas. It is always recommended to use the most up-to-date versions and better internet connections. Canvas and its hosting infrastructure are designed for maximum compatibility and minimal requirements.

Computer Specifications

For best performance, students should access Canvas with a computer that supports the most recent browser versions. It is recommended to use a computer five years old or newer with at least the following specifications:

  • 2 GHz processor or faster
  • 1GB RAM or greater
  • 80 GB hard drive or larger
  • Cable/DSL broadband connection or better
  • 1024×768 or greater resolution monitor
  • Video card
  • Sound card with microphone and speakers

Operating System

Canvas only requires an operating system that can run the latest compatible web browsers. Computer’s operating system (Windows, Mac OSX, Linux) should be kept up to date with the latest recommended security updates and upgrades.

Internet Speed

Along with compatibility and web standards, Canvas has been crafted to accommodate low bandwidth environments. It is recommended to have a minimum Internet speed of 512kbps, which is basic DSL.

What Browsers does Canvas Support?

Canvas supports all modern web browsers. It is recommended that students should download a second browser in case there are ever technical issues with the default browser. The supported browsers are:

  • Internet Explorer
  • Chrome
  • Safari
  • Firefox

JavaScript needs to be enabled in the browser and the Java plug-in is required for screen sharing in Conferences.

For the best user experience on smartphones and tablets, Canvas mobile application is required.

  • iPhone and iPad mobile apps:

Operating system is iOS 13 or higher

Minimum of 150MB free memory space

  • Android app:

Operating system is Android 6.0 or higher

You can apply now to study with BSBI! It’s quick and easy, here’s how it works:

  1. Create an account here
  2. Select the programme and intake you want to apply for
  3. Complete all sections of the online application
  4. Submit online application
  5. Our Admissions Team will liaise with you with regards to next steps

The Virtual Student Lounge

BSBI offers you the opportunity to attend our Virtual Student Lounge to help you gain an insight into life at the school. Through a video call consultation, you’ll be able to get a virtual campus tour, learn more about our programmes, bursaries and scholarships, and get answers to any questions you might have regarding the admission procedure.