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If as a business owner, you have never considered what value your business is giving to the customer, then you probably need to re-work your marketing strategy. Direct marketing no longer works in the modern world where the customer is more interested in the value you bring to the table rather than your product.  HubSpot,

With the changing business landscape, a student’s choice of programme changes too. Global MBA programmes gained prominence with rising global opportunities as they gave professionals a chance to tap into the international market. Various businesses, including many major brands, realised that expanding into foreign territories was necessary for growth and success.  This impacted the rise

Before you came to Germany, what stereotypes and clichés did you have in mind ? Did you picture Germans with white socks and sandals, perhaps drinking a beer while Schlagermusik played in the background? Okay, that is of course an exaggeration, but there are clichés that Germans like me live up to. Let me give

Before you came to Germany, what stereotypes and clichés did you have in mind ? Did you picture Germans with white socks and sandals, perhaps drinking a beer while Schlagermusik played in the background? Okay, that is of course an exaggeration, but there are clichés that Germans like me live up to. Let me give

Did you know that Berlin is one of the top cities for art lovers? With its thriving creative scene, Berlin features in several lists including The Times Travel’s Europe’s best cities for art lovers. For Germans, creative art is a serious business and they devote time, energy and resources to it. That’s why German cities

As the frosty cold descends, Germany blossoms in soft pastel colours, ushering in the spring season and all the beauty that comes with it. While the weather does become balmy in spring, the evenings remain chilly. In Germany, every season brings something new and exciting, which means that along with the picturesque nature, you can

It has been said for years that times are changing. But what does that mean? Gen-Z is the first generation that knows no life without the internet and smartphones. They are the ones who grew up with, and in social media, and helped them to triumph. For them, digital life and digital services are a

If you’re an international student, finding the best local apps can be extremely helpful. Many challenges of studying abroad such as adapting to a new environment, culture, and learning a new language can be made simpler by installing the right app. When you’re moving to a new country you need something to help you navigate

Students around the world are drawn to Barcelona. This is because Barcelona is a vibrant, cosmopolitan and popular destination, rich in culture and history. The city is filled with gothic architecture and has an equally stunning modern side with its bustling nightlife, beautiful beaches and mouth-watering food. The city also has a Mediterranean climate and

Andrea Hendrickx, Country Head of Germany at Infosys, talks about digital transformation, evolution of brands and the pandemic’s influence on it. Q. When did you join Infosys and what was your career path beforehand? A. I’ve enjoyed a long career working in the IT industry for over 25 years across various organisations, and I started